Trigger proximity-based actions for registered users
Navizon Proximity Engine is a system designed for geofencing, a technique that enables delineating a virtual boundary around an area of interest, to trigger actions when known mobile devices enter or exit this area. A wide range of actions can be triggered, such as sending SMS messages to smart phones, delivering media to a user's device at an exhibit, opening doors activated by a Wi-Fi tag, sending email, or displaying a personalized message on an electronic billboard.
Navizon Proximity Engine combines small hardware devices termed nodes, placed at the target area to detect mobile devices nearby, and a cloud-based server to trigger the actions. Nodes are plugged into standard electrical outlets and connected to the internet, to communicate with the server. The radius of the geofenced area can be adjusted programmatically through the Proximity Engine API.
Navizon Proximity Engine can trigger actions when detecting registered (i.e. known) devices associated with a pre-defined category at a location of interest. For example, an organization may assign identifying tags to employees and contractors, and set up a category for each group. Access to specific areas within the building may be activated by a known tag according to the associated category. Unregistered (i.e.. unknown) devices are ignored. Devices are registered via the Proximity Engine API.
Category + Location = Action
When a registered device is detected at the target area, and its associated category matches the one specified for that location, Navizon Proximity Engine executes a pre-programmed action, such as sending a message or calling a URL with pre-defined parameters. For example, the node may be located at a secured entrance, the device may be a registered Wi-Fi tag granted access, and the category may be "Authorized". The associated action may include unlocking the door, logging the event and notifying someone. If the category were "Check ID", someone would be alerted to do so.
How it works
The outline of the geofenced area, the list of registered devices, their associated categories and pre-defined actions are programmatically configured through Navizon Proximity Engine's API. Nodes constantly monitor their surroundings. When a Wi-Fi device operating in scanning mode enters the target area, its MAC address is automatically acquired by the node and uploaded to the server. The server will identify any registered devices associated with a category defined for that location and trigger the corresponding action.
Navizon Proximity Engine enables brick-and-mortar stores to communicate with loyalty customers, pushing promotions or discounts when they enter or are physically close to the store. Businesses often pair up branded mobile apps with proximity triggered actions, providing an ideal vehicle for delivering rich media at the store. This gives businesses a direct communication channel to their loyal customers, and provides users with an opt-in mechanism under their control.